$4.00 lattes are the norm, whether you go to Starbucks or your local free trade coffee watering hole.
Everywhere you go, the beauty of Capitalism reigns supreme. Even in one of the worst economical recessions of U.S. history, you can afford to purchase this luxurious necessity, while struggling to pay your other daily bills. However, today’s topic isn’t full of gloom and caffeine doom. I present to you, two different independent coffee shops. Their contributions to society are the tides of change, small businesses playing a role to stimulate the local economy.
First off is Berlin (a brand new expansion of the Portfolio Coffeehouse Brand of Long Beach):
Although this is the first expansion of the Portfolio Coffeehouse Brand, one must wonder,
“Is it worth expanding, when you already have a steady following from the original?”
“What makes this place different from Portfolio?”
Ever since the beloved Starbucks Coffee brand made headlines on its aggressive expansion several years ago, taking all things into consideration, the business model must be effectively streamlined (by that I mean recreating all the minor details and major themes the original flagship has presently). Sadly, a majority of the time you lose the essence of what the original store represented after diluting yourself to the public at large, which is applied to many other businesses who follow suit.
Which leads me to the second example, Casa De Luna (a single independent spot in Bellflower):
Granted this particular spot isn’t as established as Portfolio, Starbucks or Coffee Bean. However, for the Bellflower community, these are some of the few reasons: to enjoy your favorite summer brew, divulge in a choice of literature and/or utilized this place as a quiet area of study (or blogger’s productivity, your choice).
At the end of the day, no one is holding a revolver to your forehead in picking a brand, regardless if your allegiance stays with the coffee giants (or humble mom and pop shops).No matter how trendy anything becomes, the innovation of our society allows people to take risks, maintain tradition, or even restore and renew establishments.
When they trim the fat in some places, sometimes you just gotta make some adjustments of your own. Have a great weekend everyone.
Berlin (of the Portfolio Coffeehouse group)
420 E 4th Street
Long Beach, CA 90802
#: (562) 435-0600
Casa De Luna
9835 Belmont Street
Bellflower, CA 90706
#: (562) 925-0509